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I thought this order confirmation page from Potbelly Sandwich Shop was nicely done (click to view larger).
Too often, confirmation pages such as these are overlooked from a design standpoint, so it really stands out when someone takes them time to add some branding / personality to the page.
Of course, there are many other ways you can improve the usefulness of your site’s thank you page from a customer engagement perspective. When did you last look at the user experience when a customer interacts with your business online?
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
Here’s the email I was sent:
Here is the landing page you visit when you click through to redeem your free rental (click to view larger):
And here is the confirmation page once you redeem your free rental (click to view larger):
Redeeming my free rental literally took two clicks, the messaging is clear and concise, and there were no hidden ‘gotchas’ to dampen my feelings of Christmas cheer towards Netflix. Nicely done!
Which leads to the question, what are you doing to bring a smile to the faces of your customers at this time of year?
Today, we’re going to replace the standard “Older Posts” links on your blog. Our plugin will create a button to instantly load the next page of posts
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Recently Facebook added a new feature that publishes a link to your profile whenever you like something on a webpage. Spammers took quick notice of this new feature and have created ways to trick you into liking their links. What happens is that when you click on a link like the one shown below, it will then take you to a page that looks similar to a Youtube video. When you click on the video, it will force you to like the page on Facebook. This will post a link on your wall to Facebook that will show up in your friends’ feed. The cycle then goes on and on tricking your friends into liking the same video or page.
This spamming technique is tough to identify and I will be the first to admit that I have been tricked as well. The problem is that the spammers often come up with provocative headlines that draw people in. Once you like something like this it can often be embarrassing when your friends see what you’ve been clicking on.
There is an easy way to get around this however. Just look at the URL (shown below) if it looks shady. Just mark post as spam.
On Monday, we set up a custom post type in WordPress for listing events
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I’m in the process of redesigning an ecommerce product page which currently has the product images on the right hand side of the page. As part of the redesign I am proposing placing the image on the left. Why?
Well, many other online retailers follow this practice so it appears to be a strong design convention. It also fits with the f-shaped reading pattern that most users employ online — which means that the most important information (in this case, the product image) should be at the top left of the page.
L.L.Bean places the product image on the left
However, to better support this recommendation when I present it to stakeholders, it would be helpful to know of any research or articles on the subject of product image placement.
Despite the many articles on ecommerce and even product page design best practices, little appears to have been written specifically on product images and nothing about their placement on the page.
The Apple store places the product image on the right
I am also interested to know how much it matters which way a product is facing. Intuitively, it feels that the product should point into the page, drawing the reader’s eye to the copy. But is this, in fact, correct? Does it even matter? Again, any research or articles specifically on this topic would be very helpful.
Further Reading
Ready-made CSS templates are one of the most sought after resources within the web design community. They not only offer a quick and easily edited solution for a static website or as a theme for your favorite CMS, they also offer a great avenue for exploring beautiful code, learning new techniques and most will work perfectly as a basic framework for any web project.
To help with your search for the latest and greatest templates we have put this post together. Not only are these templates beautifully built, they all in there own way offer something different and unique (HTML5, CSS3 and some marvelous Javascript techniques). You’ll love them!
If you are looking to give your designs a technical or futuristic modern feel, or even just give them a detailed and clean look, then you are in for a treat today. In this round-up we have collected 40 various Photoshop Brushes that focus on technology.
