Welcome to 2012 everyone! I thought I’d ease us into the new year with a bit of logo design inspiration. This post rounds up a collection of 30 creative logos all featuring some kind of detailed pattern as part of their design. See how the designers have combined shapes to produce intricate logos that draw in the viewer.
I’ve always appreciated logos as creative by-products of companies to present the Read the rest of this entry »
The popular American sports of Football, Baseball, Hockey, Basketball, etc all have a recognisable and unique approach to their graphic designs. Unlike your typical logo, the badges and emblems used by sports teams often include detailed illustrated elements, usually include a mascot or character and make use of perspective to create three dimensional effects. This showcase roundups over over 50 awesome examples of American sports themed logos from various designers.
The traditional rule of thumb is that a logo is a flat design using just one colour, but as digital technologies develop these kinds of rules can be bent or broken in favour of more impressive and graphical designs. This showcase rounds up a collection of logos with impressive 3D elements in their design.
Designers often use the color red when they want to grab the audience’s attention. Its often used express energy, love, passion and danger – think warning labels, aggression, blood, violence and traditional portrayals of ‘the devil’. On the flip side, and with a softer tone, it is also the color of the Red Cross and the color of the heart. These are the basic symbolic meanings of this most primary of colors.
There are both benefits and risks in using the color red in a logo. Red is bold – it can lift your logo to the sky – however, if it’s not used correctly can desperately fail your project. The logos below use red effectively, but there are many examples out there where it’s not applied well, so beware!
Follow this step by step to create a vibrant and colourful logo style icon graphic. This style of abstract three dimensional shape has become a popular trend in the world of logo design. Today we’ll look at how to build the graphic in Illustrator using a range of tools and techniques.
Usually I’d always recommend for a logo to be developed in relation to the company or brand it is representing, but today we’re just going to look at the technical part of building this generic icon. This graphic features many of the trends in logo design seen today – The three dimensional appearance, gradients and variances in tone.
Open up Illustrator and create a new document. Grab the circle tool and begin laying out the basic shapes of the icon. Place a small circle inside a large circle, then add smaller circles between the outlines of the two.
Zoom in and press CMD+Y to switch to outline view. This will help you accurately align the shapes so the paths match exactly without any overlap.
Use the Scissors tool to clip each path where the two lines meet, then select the unwanted portions of the shapes and delete them.
Zoom in and select the two open points from each paths, right click and select Join. Repeat this for each of the clipped lines to form one continuous path outline. Make a copy of this shape as we’ll need it later.
Draw another circle over the shape so the outline cuts across and neatly flows back into its outline.
Use the Scissors tool to cut points where the two lines intersect and delete out the excess, leaving just a line flowing along the inside of the graphic.
Continue adding lines inside the graphic using circles of various sizes, then cut and delete out the excess with the Scissors tool.
Select the Pen tool and click on the open point of the line to continue the path. Roughly draw a route around the graphic until you reach the other end and click on the remaining open point to close the path. Select this shape along with the overall graphic shape and click the Divide option from the Pathfinder window.
Right click and select Ungroup, then delete out the shape with the rough outline. Give the newly created segment a colour fill to identify it.
Continue this process with the remaining segments, creating smooth shapes from the intersecting lines. Add random colour fills to each piece.
Use the Gradient tool to switch the ugly tones for vibrant colours. Select colours in their colour wheel order (or rainbow order!), so the first piece flows from red to orange, the second from yellow to green and so on.
Switch the gradient style to Radial and adjust the flow so the colours run nicely along the direction of the shape.
The graphic is looking pretty cool so far, but we can enhance it with some clever shading. Draw a circle to intersect the first shape.
Select this circle along with the first segment and press the Intersect option from the Pathfinder palette.
Repeat this process for the other segments, then give these shapes a black fill with the settings of Multiply at 10% opacity.
Hopefully you saved that original outline we created as we’ll now need it to overlap our logo graphic. Carefully position the shape so it fits perfectly over our colour version.
Give the shape a white fill and set it to Multiply, then go to Effect > Stylize > Inner Glow. Alter the settings to Multiply, Black, 20% opacity and 5mm blur.
The addition of various gradients, shading elements and the inner glow effect really enhances the graphic, giving it depth and a three dimensional appearance.
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While many articles try to dissect the process of designing a logo itself, I will attempt to share tips from my experiences with branding-focused logo design for the real world.
Sep 17
As we said in our previous post, logos have a big impact on how others view your blog or company.
Logo design is one of the hardest parts to execute as it is of great importance in creating brand identity and consistency with your design.
To help with that, we have collected 31 outstanding logo tutorials from around the web.
