Jason Fried posted a list of questions he asks when reviewing designs which struck a chord with me as I spend a lot of my time reviewing designs and providing feedback (a process I honestly don’t enjoy a great deal).
I work with a great designer; however, there can be a conflict between his vision for the design and my need to make desired user interactions sufficiently obvious. Does this call-to-action stand out from the content around it? Is that link clearly clickable? And so on.
In order to deal with this, when reviewing designs I ask a variety of questions, some of which are outlined in the above post:
- Is that worth scrolling?
- What’s the obvious next step?
- How does this change someone’s mind?
- How can we make this more obvious?
- Does that make it clearer?

