With the wide range of devices on which people now read their email, I wondered if this had caused retailers to adjust their email templates — my assumption would be to make them narrower. So I thought I would review some of the retail emails to which I subscribe in order to see if there was an ideal email width or any kind of recommended standard.
I reviewed the width of emails from 155 retailers, which ranged in width from HSN with the narrowest at 580px to Harry & David with the widest email at a whopping 894px!
To be fair, Harry & David recently redesigned their email template and it looks narrower, but for some reason they have stopped sending me emails so I have yet to receive one with the new design.
Here’s how the retail email widths compare in chart form. The average email width is 675px.
Comparison of retail email widths
Digging a little deeper into the data, we can see that:
- 17% of the retail emails are 600px wide or less
- 44% of emails are 650px wide or less
- Almost 75% of all the emails reviewed are less than or equal to 700px wide
