When you’re an online retailer and you have a store-wide sale, the best way to announce it is often simply to say so — no example product pictures; just bold, emphatic type matched with a colorful background to make your message stand out. Oh, and a big discount.
Here is a collection of 40 sale notification emails that use typography and color to really catch your eye when they pop up in your inbox.
Gap

Chico’s

American Eagle Outfitters

Old Navy

Aéropostale

Ann Taylor

Banana Republic

Bare Necessities

Sak’s Off 5th

Bluefly

Chico’s

The Children’s Place

Coldwater Creek

Eddie Bauer

Aéropostale

Land’s End

Gap

Ann Taylor

J. Crew

Land of Nod

Coldwater Creek

Land’s End

Ann Taylor

Marks and Spencer

Newport News

Old Navy

Reebok

REI

Sak’s Off 5th

Banana Republic

Spiegel

The Children’s Place

Talbots

Aéropostale

The Tog Shop

Tommy Bahama

Chico’s

Ann Taylor

Land’s End

Gap


