When you’re an online retailer and you have a store-wide sale, the best way to announce it is often simply to say so — no example product pictures; just bold, emphatic type matched with a colorful background to make your message stand out. Oh, and a big discount.
Here is a collection of 40 sale notification emails that use typography and color to really catch your eye when they pop up in your inbox.
Gap
Chico’s
American Eagle Outfitters
Old Navy
Aéropostale
Ann Taylor
Banana Republic
Bare Necessities
Sak’s Off 5th
Bluefly
Chico’s
The Children’s Place
Coldwater Creek
Eddie Bauer
Aéropostale
Land’s End
Gap
Ann Taylor
J. Crew
Land of Nod
Coldwater Creek
Land’s End
Ann Taylor
Marks and Spencer
Newport News
Old Navy
Reebok
REI
Sak’s Off 5th
Banana Republic
Spiegel
The Children’s Place
Talbots
Aéropostale
The Tog Shop
Tommy Bahama
Chico’s
Ann Taylor
Land’s End
Gap
