Emails are a great way to reach people, to keep reminding them that your site still exists and that they really should keep checking you out. After all, the people who receive your emails should already be familiar with you, they will have opted to receive emails from you, but now you have to make sure they pay attention to what you’re sending them.
But, you should keep in mind that every email list is different. You should see what works for your readers and avoid what I call the Amazon effect: just because it works for someone else doesn’t mean it’s right for you and your company.
Start with best practice and good ideas, and then tweak your processes to see what works best for your own email campaigns and keep refining your strategy.
I’ve been using Yahoo Mail for many years, and I’ve suffered through several evolutions of the email system until finally being forced recently to make use of Google Mail.
