Posts Tagged email

My Top Web Tools of 2011

I enjoyed reading ReadWriteWeb’s top web products and top web developer tools of 2011, so I thought I’d put together my own list of top web tools of 2011, based on which ones I liked and used the most.

Here they are, in no particular order:

Basecamp

I use Basecamp every day as the project management tool for my web team. Many people I work with still use spreadsheets and emails to manage their work, and I just feel so organized compared to them. It has just the right amount of features for me, and has been easy for other team members to pick up and use. Given the amount of tasks we have to manage, including multiple websites and email campaigns, it would be impossible to keep everything on track without a solid, user friendly project management tool like this.

JotForm

If you’re still coding forms by hand then you’re crazy. With JotForm I can create any kind of form I need — including branching logic, validation, tooltips, custom thank you pages — in minutes. Embedding the forms into a web page is easy thanks to the range of options, and maintaining them is simple as I can do it all from within Jotform without ever having to touch the code on the page.

HootSuite

I manage a team that looks after multiple social media accounts and HootSuite has been invaluable in enabling us to keep up with posting to all of them and managing interactions with others. The user interface is very intuitive, with all the functionality I need, such as easily posting to multiple social media networks and scheduling posts in advance.

Google Analytics

Not a big surprise to see Google Analytics on this list. It’s a fantastic tool and I use it multiple times a day. New functionality is continually being added, such as the integration with Webmaster Tools, real-time reporting, and multi-channel funnels, which is turning into a real one-stop analytics shop. Plus, there is so much being written on how to use Google Analytics that I’m continually improving my reporting and analysis through the tool.

Keyword Tracker

There are many online services for tracking keyword rankings and backlinks, but I’ve found that Digital Point’s keyword position tracker works fine for my needs. The free service is easy to use, can track a ton of keywords, and provides charts to show your rankings over time in Google, Yahoo!, and Bing. They also track backlinks to your site.

Convert Hub

I often need to email design mockups to stakeholders (some people just love to live in their email), and so I use Convert Hub to do this. It’s quick and easy to use, and supports a wide range of image formats (although my need is mainly PNG to JPG). More recently, I’ve started using QwikVu to share mockups, but it’s too early to tell if it will become an essential tool for me.

LightShot

I’m always taking screenshots and sharing them, and for this I use the Firefox add-on LightShot. It’s lightweight, quick and easy to use, and is perfect for snapping portions of a screen for copying into an email in order to share or send feedback.

LastPass

I use LastPass for password management. I’ve found it to be a well designed password management tool that doesn’t get in the way as I’m logging in and out of websites. It’s pretty intelligent, so it knows when you make a change to some login information, and it manages multiple profiles well, so I can use it with my wife.

Firebug

I don’t have much to say about Firebug, except for how I don’t know how I would do any web development without it. It’s also immensely useful for providing feedback — instead of trying to describe how I want something to look, I can just show them. This also saves cycles, as I can see what works and what doesn’t myself without going through numerous iterations with a developer.

MockFlow

I’ve tried out a number of wireframing tools in the past, but settled on MockFlow for my UI design needs. It is a very full-featured tool, while still remaining easy to use. They also have quite an active community creating wireframe templates, which you can use to jump-start your designs. For the longest time, my main complaint was the lack of a snap-to-grid function, but that has since been fixed and new features are being regularly added. A desktop version is available for no extra charge, but for some reason I still find myself using the web version instead.

Thanks to all of these tools for making my working life a lot easier than it would have been without them.

Honorable Mentions

I use a number of other apps on a regular basis that I didn’t quite make my list. These include:

  • iContact for email marketing (we send 500k to 1M emails a month through this service)
  • Ta-da List for keeping tracking of sites I want to add to an Elements of Design showcase
  • Fileswap for sharing large or multiple files with other people without emailing them
  • Litmus for checking emails for compatibility with a range of email clients
  • Notable for reviewing web designs
  • SurveyMonkey for creating online surveys

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Nice Way to Say "Thanks" from Netflix

Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.

Here’s the email I was sent:

501ce netflix xmas 1 Nice Way to Say "Thanks" from Netflix

Here is the landing page you visit when you click through to redeem your free rental (click to view larger):

19d7e netflix xmas 2thm Nice Way to Say "Thanks" from Netflix

And here is the confirmation page once you redeem your free rental (click to view larger):

19d7e netflix xmas 3thm Nice Way to Say "Thanks" from Netflix

Redeeming my free rental literally took two clicks, the messaging is clear and concise, and there were no hidden ‘gotchas’ to dampen my feelings of Christmas cheer towards Netflix. Nicely done!

Which leads to the question, what are you doing to bring a smile to the faces of your customers at this time of year?

 Nice Way to Say "Thanks" from Netflix  Nice Way to Say "Thanks" from Netflix  Nice Way to Say "Thanks" from Netflix  Nice Way to Say "Thanks" from Netflix

 Nice Way to Say "Thanks" from Netflix

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Useful Tools for Making Your Life Online Easier

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Boden Email Design Showcase

6600a boden usa Boden Email Design Showcase

I quickly became a fan of Boden’s emails thanks to their colorful, textured designs.

Whether it’s the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.

Which is why I pulled together over 30 of their emails to showcase their use of layering and combining graphics, type and imagery to great effect (best viewed with your browser maximized).

View the showcase, and let me know what you think in the comments.

 Boden Email Design Showcase  Boden Email Design Showcase  Boden Email Design Showcase  Boden Email Design Showcase

 Boden Email Design Showcase

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Kate Spade Email Design Showcase

ffa28 katespade Kate Spade Email Design Showcase

Now that I am responsible for my company’s email marketing campaigns I have become much more interested in email design and best practices. Once you subscribe to enough marketing emails you notice that there is a lot of great design going on in this space, especially from the leading online retailers.

So I thought I would start showcasing companies that consistently produced great looking emails. I started with Kate Spade as I really like the colorful, elegant design of their emails.

View the Kate Spade email design showcase (best viewed with your browser maximized).

 Kate Spade Email Design Showcase  Kate Spade Email Design Showcase  Kate Spade Email Design Showcase  Kate Spade Email Design Showcase

 Kate Spade Email Design Showcase

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New "Deal of the Day" Email Template

I’ve been working with Florida Flourish on a couple of projects and here’s the outcome of the first one — a new template for our weekly deals email.

Here’s how the almost final version looks:

581ae deal of the day New "Deal of the Day" Email Template

I couldn’t be happier with the result and I’m excited to be raising the quality of our electronic marketing materials.

 New "Deal of the Day" Email Template  New "Deal of the Day" Email Template  New "Deal of the Day" Email Template  New "Deal of the Day" Email Template

 New "Deal of the Day" Email Template

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LinkedIn Email Makes Great Use of Technology

I really like this LinkedIn email I received recently. I was just checking my mail before starting some work, when before I knew it 20 minutes had flown by while I clicked around on ex-colleagues to see what job moves they had done in the past year that I hadn’t heard about.

Although I try and keep up with my LinkedIn connections, quite a few of them had made changes that I was unaware of. Best of all, a couple who were between jobs when I was last in touch with them are now employed.

d743f linkedin email LinkedIn Email Makes Great Use of Technology

A very clever email, nicely implemented.

Good subject line too:

Christian, 84 of your connections changed jobs in 2010

Who could resist opening that email?

 LinkedIn Email Makes Great Use of Technology  LinkedIn Email Makes Great Use of Technology  LinkedIn Email Makes Great Use of Technology  LinkedIn Email Makes Great Use of Technology

 LinkedIn Email Makes Great Use of Technology

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Cool Websites and Tools [December 26th]

web apps 2 Cool Websites and Tools [December 26th]Check out some of the latest MakeUseOf discoveries. All listed websites are FREE or come with a decent free account option. You can make use of them without spending a dime. If you want to have similar cool websites round-ups delivered to your email daily email subscribe here.

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Announcement: Winners of “HTML Email That Just Works” Books

04 01 giveaway books campaignmonitor announcement ld img Announcement: Winners of “HTML Email That Just Works” Books Read the rest of this entry »

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Giveaway: 5 Books – HTML Email That Just Works

08 01 giveaway campaignmonitor books ld img Giveaway: 5 Books – HTML Email That Just Works Read the rest of this entry »

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Good Example of Marketing Email and Landing Page

I liked this combination of offer email and landing page for Google Adwords. Although the design for both is straightforward (as you’d expect from Google), both are well structured with clear layouts, good copywriting and clear calls-to-action.

e75e6 adwords email Good Example of Marketing Email and Landing Page

Google Adwords offer email

I’d probably add a button to the email so that the call-to-action is a little stronger and emphasize the limited time element of the offer.

I like that the landing page, below, carries over the design of the email and does not have any unnecessary links or other page elements.

e75e6 adwords landing page Good Example of Marketing Email and Landing Page

Google Adwords offer landing page

I would probably change how the email appears in my inbox. Although the sender was clearly identified as ‘Google Analytics’ the subject line unnecessarily repeated it by saying ‘Google Analytics: $100 Advertising Offer on Google Adwords’.

In addition the email does not use a preheader, and so in Gmail the subject line is followed by the first available line of text which doesn’t read too clearly.

 Good Example of Marketing Email and Landing Page  Good Example of Marketing Email and Landing Page  Good Example of Marketing Email and Landing Page  Good Example of Marketing Email and Landing Page

 Good Example of Marketing Email and Landing Page

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Welcome Email Design Showcase

f6d12 welcome email Welcome Email Design Showcase

First impressions are hugely important; no less so than when a visitor to your website decides to deepen their relationship with your business by joining your mailing list. How you welcome them is a key first step in establishing that relationship.

Here is a collection of over 50 great looking welcome emails — mostly from online retailers — that use imagery, design, copywriting, and often an enticing offer to thank consumers for ‘joining their club.’

I’d love to add to this collection. If you have any examples I should check out, please let me know in the comments.

 Welcome Email Design Showcase  Welcome Email Design Showcase  Welcome Email Design Showcase  Welcome Email Design Showcase

 Welcome Email Design Showcase

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Cool Websites and Tools [September 11th]

web apps 2 Cool Websites and Tools [September 11th]Check out some of the latest MakeUseOf discoveries. All listed websites are FREE (or come with a decent free account option). No trials or buy-to-use craplets. For more cool websites and web app reviews subscribe to <!–
MakeUseOf Directory.

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Guilty

I feel guilty. I feel guilty when I look at a certain interface elements. It’s the unread, or “new” count, that little number you see by your email inbox or beside a subscription in your RSS reader. Drawar

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