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No Title Bar?
Oct 24
Apple just gave us a sneak peak at their next operating system update, called OS X Lion, and there’s one interesting design element I’ve noticed in the user interface. The title bar, that little area at the top of each app window that holds the title of the application and the close, zoom and minimize buttons, is missing on their App Store application.
Here’s what that it looks like:

Well…the “title” is what’s missing, the controls are still there, but technically this is no longer a “title bar”. We’ve actually seen the same thing already with the recent iTunes update, where not only the title bar is missing, but the close, zoom and minimize buttons are arranged vertically, presumably because placing them horizontally will look awkward with all that space around them. Here’s a snapshot:

This may be a design direction that Apple will take for more of their apps. For example, I think it makes sense to drop the title bar in Safari (as Google have done with Chrome, although they’ve still left a little space to grab onto) because the title of the page is already displayed in the tab (though long titles do get cut off when you have many tabs).
The title bar functions not only to inform the user about what the application is—or the name of a document if you’re editing something—but also as a little handle you can use to move the window around. But if there’s other controls besides the title in that area then there will still be that space for dragging left if you remove the title.
If the title remains the same all the time, does it make sense to show it? For example, if an app doesn’t show the names of documents, or any other assets that it opens, and there is plenty of space at the top around other controls to grab onto if you want to move the window around, does the title serve much purpose?
I’m guessing you already know what each application is by the looks of its interface rather than by checking the title every time. When starting the app you already know what you’re going to load, so you don’t need that reminder either.
I think it’s an interesting design direction. When I
Apps and services are about having simplified features, finding the easiest possible method for users to interact, understand and eventually love the app. Not only do the features have to be simple they have to emphasize the sites purpose and allow users to quickly achieve basic tasks.
If we look at some of the biggest names in web apps and services and ask the question, what do they have in common? Have a look at Google Search, Twitter, Delicious ot to a lesser extent Flickr, and ask the questions, how did they become so popular? What distinguishes them from there competitors? The answer is simplicity. They are all memorable becasuse they are easy to use, learn and understand and of course, they are backed up by a powerful tool as well. When you arrive at each site the function that they perform is clearly defined, they use basic navigation that everyone can understand and you can very quickly perform tasks.
There is no winning design formula to a popular web app or service, just guidelines. Nor is there a typical design style for you to follow, as this post unintentionally proves. What we have done is showcased 50 of the best designed web app and service web sites, broken down into the following categories: Clean, Simple and Nice Designs, Minimal and Effective, Vector and Large Background, Corporate and Professional, Modern and Typical (Web 2.0ish), Stylish and Classic, Graphically Improved and Flash, Flex and AIR Designs.









